New Product, New Value Chain!

08/10/2008 by Stephen Coe.

You know the story, you have an idea for great new product that will completely redefine the market. You sell it hard to the board, but you are told it is not the right time and that it is too risky. Lets face it many of us have been there. So what can we do to lower the level of risk and get ‘the board’ on board?

Consider this, if our new product redefines the market, it will almost certainly redefine the value chain associated with the product. This poses both a threat and opportunity for the incumbent players as well as an opportunity for new players to break into the market. 

Through a market scoping exercise we can develop understanding of what drives these company’s, and through a selection process identify companies where there may be an opportunity to obtain buyin to our vision. In other words we seek to create a network of companies committed to deliver and support the product in advance of any significant investment. In doing so we have reduced risk and made the proposal much more palatable to the ‘board’ 

At Balmoral Strategy Development, we have developed a methodology and supporting tools, specifically aimed at getting game changing innovations to the market.

As usual all comments welcome

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