20/01/2009 by Stephen Coe.

I have spoken in the past of the importance of having a ‘green’ strategy, not only for regulatory compliance, but also for growth. In the current climate we at Balmoral Strategy Development Limited believe that most businesses can add an element of ‘green’ to their value propositions and that doing so can provide real differentiation.

 Here is a quick simple process that I urge you all to consider

• Take a look at the products/services that you provide, the need that they serve and the effects they have, both good and bad on the environment.
• Now try some idea generation, focus on reducing the bad and increasing the good.
• Articulate your new value proposition
• Access funding opportunities related to ‘green’
• Developing a marketing campaign and lever your new environmental credentials.

As usual all comments welcome - Stephen Coe, Director Balmoral Strategy Development Limited

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22/10/2007 by Stephen Coe.

The debate on whether or not to go green is well past, If a company does not already have a formulated strategy and action plan for dealing with environmental issues then they are behind the curve. The question I would ask is this. Is your company’s strategy defensive or offensive? In other words, is the company thinking cost or opportunity?

When formulating an environmental strategy a company should use the same rigorous approach that it would for any other business decision. It needs to understand the implications, costs and most importantly the benefits. An environmental strategy needs to provide competitive advantage, through a differentiated product or service, which ultimately needs to translate to increased bottom line performance.

Implications
How will the strategy affect the company, its customers and its competitors?
Does the proposed strategy position the company as conforming in terms of current or future environmental legislation?

Costs
What is the financial affect both short and long term of implementing the strategy?
Will implementation disrupt production and alienate customers?
How will it affect the workforce?

Benefits
Does the strategy provide differentiation and competitive advantage?
Does the strategy allow the company to increase profits through increased sales, higher prices or new products/services?
Does the strategy position the company as an environmental leader and influencer within its marketplace?

Environmental strategy development is a fundamental element of the Balmoral Strategy Development Limited approach.
For more information visit the website @ www.balmoralstategy.com or to request information by email send contact details to enquiries@balmoralstrategy.com

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