Lack of real innovation causes stagnation and eventual decline. Real innovation fulfils a unmet need whether it be known or unarticulated. Innovation makes lives easier or richer. Innovation is not about a continual adding of features not offer little or no benefit. In the past decade we have seen sustained growth and consumers have been eager to lap up anything on offer.  It became to easy for companies to grow with little to no innovation.

Cast your minds back 5 years and how many new products and services have really made a significant difference to our lives?

Post recession we are likely to see a new class of customer. A consumer who is more thrifty with their cash, more product savvy and much more demanding.  Recycling and repackaging the same old value proposition will not be sustainable.

At Balmoral Strategy Development , we believe that innovation should be woven into the fabric of every company’s DNA. It is why we give it so much focus during our strategy development projects.

I urge you all to start thinking INNOVATION today.

As usual all comments welcome - Steve